Our Story

Hello. We're different, just like our paints.

Should doing what’s right be at the expense of quality and style? We don’t think so. That’s why we’re dedicated to creating paints perfect for home decorators, interior designers and trade folk that are better for the planet, your home and your health.

Shop colours Shop paint finishes

When Earthborn was founded in 2002, we were looking for a true eco alternative to conventional paints long before most people were talking about sustainability.

From the start, we questioned industry norms, challenged ingredients, and focused on creating paints that
were better for people, homes, and the planet without compromising on quality or colour.

We believe paint should do more than just look beautiful.

Discover our paints

What makes our paints different is their high quality and high performance; the result of carefully selecting the right environmentally friendly ingredients and using technologically advanced manufacturing processes and formulations.

You'll find a full list of ingredients on our tins to help you make a more informed choice.

We’re proud to have been awarded the first UK licence of the EU Ecolabel for Indoor Paints and Varnishes; and we've got an A+ Indoor Air Comfort Gold certification from Eurofins, along with a host of other accreditations to back up our eco credentials with independent recognition.

And we’re even prouder that we’ve produced a range of environmentally friendly, breathable paints that everyone loves.

Order a free colour card

Healthier ingredients

Our paints are formulated without harmful emissions and are virtually VOC free. We list the ingredients on our tins and on our website, so you can make an informed decision

Truly eco friendly

Vegan-friendly, eco-conscious formulas paired with recyclable tins (no plastic tubs here!), biodegradable packaging, and colour cards made with real paint. Our paint is more than just “water based”, the carefully selected ingredients mean it’s better for you, your home and the planet

Beautiful and practical

Incredible coverage and durable finishes mean less paint used, less waste, and results you’ll be admiring for a long time. They’re even certified safe for children’s furniture and toys

Breathable paints

Unique formulations, such as our Claypaint and Silicate Masonry Paint, help buildings breathe, making them especially suited to heritage and eco-build projects

Recognised and trusted

From the EU Ecolabel, Eurofins and even Good Housekeeping, along with other sustainability and clean air awards, our paints are independently accredited for their environmental and performance credentials. Folk who use our paint in their homes agree too, just check out the reviews on our website

We have a collection of distinctive finishes, each designed with purpose

Claypaint

Our breathable paint, Claypaint, has a distinctive, ultra flat matt finish that's perfect for interior walls and ceilings. It's what we're known for.
Shop Claypaint

Lifestyle

Want a durable, washable emulsion with an ultra low sheen finish? Lifestyle is designed for busy homes, dirty paws and sticky fingerprints.
Shop Lifestyle

Eggshell No. 17

Don't forget the woodwork! Our interior wood finish, a water based eggshell that dries super quick to a silk sheen.
Shop Eggshell No. 17

ECOPRO Matt Emulsion

A low odour, high performance, eco friendly emulsion. Easy to apply, excellent coverage, and low spatter for a faster clean up. Great for large domestic and commercial projects.
Shop ECOPRO Matt Emulsion

Silicate Masonry Paint

Try our breathable and weather resistant Silicate Masonry Paint, a beautiful and eco friendly alternative to conventional masonry paints and limewash.
Shop Silicate Masonry Paint

Eco Chic

A deliciously creamy clay based paint for furniture painting. Perfect for upcycling!
Shop Eco Chic

What others have said...

4.98 ★ (42)
Verified