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You’ll need to use either Silicate Primer or Bonding Primer before applying our Silicate Masonry Paint.

Silicate Primer

For bare porous unpainted masonry substrates such as lime plaster, stone, pebbledash & concrete.

100ml Tin

£5.00

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2.5l Tin

£34.50

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5l Tin

£60.00

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Bonding Primer

For masonry substrates with previous masonry paint application.

2.5l Tin

£52.00

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5l Tin

£86.00

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For best results, apply Eggshell No. 17 with our Multi Purpose Primer

Earthborn Multi Purpose Primer provides a perfect base coat on interior wood, melamine and MDF surfaces.

Multi Primer
2.5l Multi Purpose Primer

£61.00

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750ml Multi Purpose Primer

£22.99

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Free postage on sample pots and swatches

Looking for some inspiration?|Please allow 2 - 3 days for online delivery

Privacy Policy

PRIVACY POLICY

We are Gordon Products Limited, trading as Earthborn (we, us, our). We are a private limited company registered with company number 2401214 and our registered office is 100 Main Street, Frodsham, Cheshire WA6 7AR. We are committed to protecting the privacy and security of your personal data. This Privacy Notice describes how we collect, use and look after your personal data when you order our products or visit our website https://earthbornpaints.co.uk  (our Website) (regardless of where you visit it from).  It also tells you about your rights and how the law protects you.

  • Important information
    • This Privacy Notice supplements the other notices and terms published on our Website (including our terms and conditions for the supply of goods and our website terms of use (Terms)) and is not intended to override them.
    • We are the controller of, and are responsible for, your personal data.
    • To assist you further in understanding this Privacy Notice, we have set out in the Schedule a glossary of terms used in this Privacy Notice, examples of types of personal data we collect, how we use it, the lawful basis for processing such data and further details of your rights.
    • Our Website may include links to third-party websites, plug-ins and applications. By clicking on these links or enabling connections you may be allowing third parties to collect or share your personal data. We have no control over these third-party websites, plug-ins or applications and are not responsible for their privacy notices, therefore you should read their privacy notices to understand what personal data they collect about you and how they use it.
  • Contact Us
    • If you have any questions about this Privacy Notice, including any requests to exercise your legal rights, please contact us in writing, either by:

Email: enquiries@earthbornpaints.co.uk; or

Post: Earthborn, Frodsham Business Centre, Bridge Lane, Frodsham WA6 7FZ.

  • You have the right to make a complaint at any time to the ICO at ico.org.uk. We would, however, appreciate the chance to deal with your concerns before you approach the ICO, so please contact us in the first instance.
  • It is important that the data we hold about you is accurate and current, therefore please keep us informed of any changes to your personal data.
  • The data we collect about you
    • We may collect, use, store and transfer the types of personal data about you listed in Part 1 of the Schedule.
    • We also collect, use and share aggregated data. However, if we combine aggregated data with your personal data so that it can directly or indirectly identify you, we treat this as your personal data.
    • Our Website is not intended for children and we do not knowingly collect data relating to children.
    • We do not collect any special categories of personal data or any information about criminal convictions and offences.
    • If we are required by law, or under the terms of a contract we have with you, to collect your personal data and you fail to provide it:
      • we may not be able to enter into or perform the contract with you; and/or
      • we may have to cancel the supply of products to you and/or the contract (as applicable).

We will notify you of this at the relevant time.

  • How personal data is collected

We collect personal data in the following ways:

Direct interactions  You may provide personal data when you complete our online enquiry form, order products from our Website or otherwise correspond with us (by post, phone or email) or where we contact you to ask you to leave a review of our products.
Automated technologyWe automatically collect personal data (technical and usage) when you browse or interact with our Website, by using cookies, server logs and other similar technologies. We may also receive technical data about you if you visit other websites which use our cookies. Please see our Cookies Policy for further details.
Publicly available sources We may collect personal data from publicly availably sources such the Electoral Register and credit reference agencies, based inside the UK.
Third parties We may receive personal data from: (a) analytics providers based outside the UK, such as Google; (b) advertising networks; (c) search information providers; and (d) our suppliers such as website support and maintenance providers.
  • How we use your personal data
    • We will only use your personal data when the law allows us to. Most commonly, we will use your personal data:
      • to perform the contract we are to enter into or have entered into with you for the sale and supply of products;
      • to comply with a legal obligation; or
      • where it is necessary to carry out our legitimate interests (or those of a third party) and your interests and fundamental rights do not override those interests.
    • Part 2 of the Schedule sets out the lawful basis we will rely on to process your personal data.
    • Please note that we may process your personal data for more than one lawful ground depending on the specific purpose for which we are using your
  • Change of purpose
    • We will only use your personal data for the purpose that we originally collected it for, unless we reasonably consider that we need to use it for another reason and that reason is compatible with the original purpose or we have a lawful basis to change the purpose.
    • If we need to use your personal data for an unrelated purpose, we will notify you and we will explain the legal basis which allows us to use your personal data in this manner.
    • We may process your personal data (without your knowledge or consent) where this is required or permitted by law.
  • Marketing
    • You will only receive marketing communications from us, if you have:
      • purchased products from us; or
      • you have provided your consent to receive marketing communications

and have not opted out of receiving marketing communications, unsubscribed from our mailing list or withdrawn your consent.

  • We may ask you as part of our follow-up process to leave a review of our products.
  • We will not share your personal data with third parties for their marketing purposes.
  • How to opt out – You can opt out of email marketing by clicking the unsubscribe button within the particular marketing email. You can also withdraw your consent to receive marketing communications and asked to be removed from our mailing list at any time by contacting us.
  • Even if you opt out of receiving marketing communications, we may still use your personal data for other purposes provided we have a lawful basis to do so.
  • Disclosure of your personal data
    • We will only share your personal data with the Third Parties set out in Part 4 of the Schedule. We require all Third Parties to respect the security of your personal data and to treat it in accordance with the law. Such Third Parties can only process your personal data for specified purposes and in accordance with our instructions.
    • Some Third Parties may be based outside of the UK, therefore your personal data may be transferred outside of the UK. Whenever we transfer your personal data out of the UK, we ensure a similar degree of protection is afforded to it by ensuring at leastone of the following safeguards is implemented:
      • we will only transfer personal data to countries that have been deemed to provide an adequate level of protection for personal data;
      • we use specific contracts which give personal data the same protection it has in the UK with our services providers.
    • Data security
      • We operate appropriate security measures to prevent personal data from being accidentally lost, used or accessed in an unauthorised way, altered or disclosed. Access to personal data is restricted to individuals who have a business need to know it, are under confidentiality obligations and can only process it on our instructions.
      • We have procedures in place to deal with any suspected personal data breach and will notify you and any applicable regulator of a breach where we are legally required to do so.
    • Data retention
      • We will only retain your personal data for as long as necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements.
      • We may update our data retention practices from to time and you can request details by contacting us. However, we are legally required to keep basic information about our customers (including contact, identity, financial and transaction data) for six years after the end of the tax year in which they cease being customers, for tax purposes.
      • We may also anonymise your personal data (so that it can no longer be associated with you) for research or statistical purposes. We can use anonymised information indefinitely without further notice to you.
    • Your legal rights
      • Your legal rights in relation to your personal data are set out in full in Part 3 of the Schedule. If you wish to exercise any of your rights, please contact our us.
      • You will not have to pay a fee to exercise any of your rights unless your request is clearly unfounded, repetitive or excessive. In which case, we may charge a reasonable fee for this information or refuse to comply with your request.
      • We may ask you to provide further information to help us confirm your identity. This is a security measure to ensure that personal data is not disclosed to any person who does not have the right to receive it.
      • We aim to respond to all legitimate requests within one month. If your request is particularly complex or you have made a number of requests it may take us longer to respond. In this case, we will notify you and keep you updated.
    • Updates
      • We may change this Privacy Notice from time to time by updating this page. Please check it regularly to ensure that you are aware of any changes.
      • This Privacy Notice was last updated in April 2025.

Schedule

  • Part 1 Types of personal data
Contact data Billing address, delivery address, email address and telephone number.
Financial dataBank account and payment card details.
Identity data First name, maiden name, last name, username or similar identifier, marital status and title.
Marketing and communication data Your preferences in receiving marketing from us and our third parties and your communication preferences.
Technical dataInternet protocol (IP) address, your login data, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform and other technology on the devices you use to access our Website.
Transaction dataDetails about payments to and from you and other details of products you have purchased from us.
Usage dataInformation about how you use our website, products and services.

 

  • Part 2 Lawful basis for processing and processing activities

The lawful basis upon which we may rely on to process your personal data are:

ConsentYou have given your express consent for us to process your personal data for a specific purpose.
ContractThe processing is necessary for us to perform our contractual obligations with you under our contract, or because you have asked us to take specific steps before entering into a contract with you.
Legal obligationThe processing is necessary for us to comply with a legal or regulatory obligation.
Legitimate interestsThe processing is necessary for our or a third party’s legitimate interest e.g. in order for us to provide the best service to you via our Website. Before we process your personal data on this basis, we make sure we consider and balance any potential impact on you, and we will not use your personal data on this basis where such impact outweighs our interest.

 

Set out below are specific details of the processing activities we undertake with your personal data and the lawful basis for doing this.

Purpose/ActivityType of dataLawful basis for processing
To register you as a new customer.Contact and identityTo perform our contract with you.
To process and deliver your order, manage payments, fees and charges and debt recovery.Contact, financial, identity, marketing and communications and transaction(i) to perform our contract with you;

(ii) as necessary for our legitimate interest in recovering debts due to us.

To manage our relationship with you and notify you of changes to our Terms or Privacy Notice.Contact, identity, and marketing and communications(i) to perform our contract with you;

(ii) as necessary to comply with a legal obligation;

(iii) as necessary for our legitimate interests in keeping our records updated and analysing how customers use our products.

To administer and protect our business and this Website (including troubleshooting, data analysis, testing, system maintenance, support, reporting and hosting of data).Contact, identity and technical(i) as necessary for our legitimate interests in running our business, provision of administration and IT services, network security, to prevent fraud and in the context of a business reorganisation or group restructuring exercise;

(ii) as necessary to comply with any legal obligations.

To deliver relevant website content/advertisements to you and measure or understand the effectiveness of our advertising.Contact, identity, marketing,  communications, technical and usageAs necessary for our legitimate interests in studying how customers use our products, to develop them, to grow our business and to inform our marketing strategy.
To use data analytics to improve our Website, products, marketing, customer relationships and experiences.Technical and usageAs necessary for our legitimate interests to define types of customers for our products, to keep our Website updated and relevant, to develop our business and to inform our marketing strategy.
To fulfil orders which you have placed with third party partners who have passed your details across to usContact and identityAs necessary for our legitimate interests to comply with our obligations under our contract with our third party partners.

 

  • Part 3 Your legal rights

You have the following legal rights in relation to your personal data:

Access your dataYou can ask for access to and a copy of your personal data and check we are lawfully processing it.
Correction You can ask us to correct any incomplete or inaccurate personal data we hold about you.
Erasure You can ask us to delete or remove your personal data where:

(a)     there is no good reason for us continuing to process it;

(b)     you have successfully exercised your right to object (see below);

(c)     we may have processed your information unlawfully; or

(d)     we are required to erase your personal data to comply with local law.

We may not always be able to comply with your request for specific legal reasons, which will be notified to you at the time of your request.

ObjectYou can object to the processing of your personal data where:

(a)     we are relying on our legitimate interest (or those of a third party) as the basis for processing your personal data, if you feel it impacts on your fundamental rights and freedoms;

(b)     we are processing your personal data for direct marketing purposes.

In some cases, we may demonstrate that we have compelling legitimate grounds to process your information which override your rights and freedoms and in such circumstances we can continue to process your personal data for such purposes.

Restrict processingYou can ask us to suspend or restrict the processing of your personal data, if:

(a)     you want us to establish the accuracy of your personal data;

(b)     our use of your personal data is unlawful, but you do not want us to erase it;

(c)     you need us to hold your personal data (where we no longer require it) as you need it to establish, exercise or defend legal claims; or

(d)     you have objected to our use of your personal data, but we need to verify whether we have overriding legitimate grounds to use it.

Request a transferYou can request a transfer of your personal data which is held in an automated manner and in relation to which you provided your consent for us to process such personal data or which we need to process to perform our contract with you, to you or a third party. We will provide your personal data in a structured, commonly used, machine-readable format.
Withdraw your consentYou can withdraw your consent at any time (where we are relying on consent to process your personal data). This does not affect the lawfulness of any processing carried out before you withdraw your consent.

 

  • Part 4 Third Parties
Service providersOur IT and system administration service providers, acting as processors.

Our accounting and marketing service providers, acting as processors.

Our couriers, acting as processors, who require your personal information in order to arrange for delivery to you or returns to us.

Payment Gateway ProvidersStripe, acting as a controller, who requires information to collect and process payments on our behalf for products ordered through our Website or to issue refunds, and who will process your personal data in accordance with its processing terms which can be found here: https://stripe.com/gb/privacy
StockistsOur third party business partners, acting as controllers, who provide your personal information to us in order for us to fulfil your order for products on their behalf, in accordance with their contract with you. For more information on how they will process your personal data, please check the website of the relevant third party stockist with whom you placed your order.
Professional advisors Acting as processors or controllers including lawyers, bankers, auditors and insurers who provide consultancy, banking, legal, insurance and accounting services.
HM Revenue & Customs, regulators and other authoritiesActing as processors or controllers who require reporting of processing activities in certain circumstances.
Other third parties  Such third parties whom we may choose to sell, transfer, or merge parts of our business or our assets. Alternatively, we may seek to acquire other businesses or merge with them. If a change happens to our business, then the new owners may use your personal data in the same way as set out in this Privacy Notice.

 

  • Part 5 Glossary
Aggregated dataInformation such as statistical or demographic data which may be derived from personal data but which cannot by itself identify a data subject.
ControllerA body that determines the purposes and means of processing personal data.
Data subject An individual living person identified by personal data (which will generally be you).
ICOInformation Commissioner’s Office, the UK supervisory authority for data protection issues.
Personal data Information identifying a data subject from that data alone or with other data we may hold but it does not include anonymised or aggregated data.
ProcessorA body that is responsible for processing personal data on behalf of a controller.
Special categories of personal dataInformation about race, ethnicity, political opinions, religious or philosophical beliefs, trade union membership, health, genetic, biometric data, sex life and sexual orientation.