For bare porous unpainted masonry substrates such as lime plaster, stone, pebbledash & concrete.
£5.00
£34.50
£60.00
For masonry substrates with previous masonry paint application.
£52.00
£86.00
Earthborn Multi Purpose Primer provides a perfect base coat on interior wood, melamine and MDF surfaces.
£61.00
£22.99
In recent years, the decorating industry has seen a clear shift in client expectations. Homeowners, commercial clients, and developers alike are increasingly prioritising sustainable, healthier choices. And that includes the paints they choose for their interiors.
As a professional decorator, you’ve likely noticed this change firsthand. Clients are asking more questions about what’s in the paint, how it affects air quality, and whether it aligns with their environmental values. Eco-friendly decorating is no longer a niche request—it’s becoming the norm.
The push for sustainability is driven by growing awareness of Volatile Organic Compounds (VOCs), chemicals commonly found in traditional paints that can continue to release harmful emissions long after application. These emissions impact indoor air quality, comfort, and even wellbeing.
Today’s clients, particularly those managing schools, healthcare settings, or family homes, are actively seeking low-odour, more eco-friendly options that minimise environmental impact while still delivering professional results.
At Earthborn, we offer a cleaner, more sustainable alternative – paints that are virtually free of VOCs, no horrible smells or hidden nasties, and designed with sustainability in mind.
Responding to this demand, we’ve launched ECOPRO, a dedicated trade paint combining professional performance with eco-conscious innovation, something we’ve got quite a bit of knowledge about!
Formulated with decorators in mind, ECOPRO provides the coverage, durability, and ease of use you expect from a quality trade paint—without the environmental compromises.
Key features include:
Virtually VOC-free – helping you meet client expectations for healthier, safer interiors
Low odour – minimal disruption to occupants, ideal for busy sites or sensitive environments
Water-based, oil-free emulsion – kinder to both people and the planet
Excellent opacity and coverage – efficient application means less waste and faster turnaround
Durable, wipeable matt finish – long-lasting results your clients will love
By choosing ECOPRO by Earthborn, decorators can deliver beautiful, long lasting results that create safer, healthier environments and meet the rising expectations for your eco-conscious customers.
Switching to ECOPRO isn’t just about sustainability, it’s smart business. Offering eco-friendly options gives you a competitive edge in today’s market. You can confidently respond to client requests for sustainable materials, all while working with a product that performs beautifully on site.
Because ECOPRO is easy to apply with low spatter, it saves you time and helps maintain a clean, efficient workspace. And with no harsh odours, projects can continue in occupied buildings without disruption—a major advantage for commercial or residential decorators.
At Earthborn, we’ve built our reputation on producing paints that are as kind to the environment as they are effective on the wall. Our formulations are rigorously tested to ensure they meet the highest standards for safety and sustainability.
From nurseries and schools to hotels and museums, ECOPRO is designed for decorators who want to deliver outstanding results while supporting a cleaner, healthier future.
As the industry evolves, decorators who embrace eco-friendly solutions are positioning themselves at the forefront of a sustainable future. With our ECOPRO paint, you can offer clients exactly what they’re asking for: a professional finish that doesn’t cost the earth.
You’ll just have to wait a little longer, as it’s not on sale until November.
In the meantime, you can sign up for a free trade account to save money (and the planet) on all your Earthborn purchases.
