For bare porous unpainted masonry substrates such as lime plaster, stone, pebbledash & concrete.
£5.00
£34.50
£60.00
For masonry substrates with previous masonry paint application.
£52.00
£86.00
Earthborn Multi Purpose Primer provides a perfect base coat on interior wood, melamine and MDF surfaces.
£61.00
£22.99
We’ve always believed our paint is great, and we’ve got lots of testing and accreditations to back this up, but we’re over the moon to share that Good Housekeeping has named our ultra flat matt Claypaint, the best interior paint in the UK!
This recognition means the world to us, especially coming from such a trusted name in UK homes. But what exactly made Earthborn stand out?
In the article, the experts at Good Houskeeping reviewed a wide range of well known paint brands across various criteria – performance, coverage, sustainability and ease of use.
We’re thrilled that both our eco credentials and the quality of our finish were praised in the review, which proves that great quality and sustainability can go hand in hand.
Our Claypaint is made with natural clay, making it a more environmentally friendly choice compared to most conventional and acrylic paints.
Its unique formulation allows it to be virtually VOC free (with no trace after 28 days), which means it has no nasty smells and won’t give you a headache (as well as lots of other benefits).
The clay base also makes it highly breathable, which is perfect for lime plaster or areas that are struggling with damp.
Our luxuriously thick and creamy Claypaint was the only paint tested that delivered full coverage with just one coat*. The review also highlighted how this saves time, effort, and additional paint which are all key points that add to making it a smart investment.
Once dry, the paint left a smooth, velvety finish.
We scored an impressive 93 out of 100, with outstanding feedback like:
“This super thick paint from Earthborn was the only one we tested that achieved complete coverage in just one coat.”
Read the full review here.
*Side note: this may not always be the case, depending on what you’re painting, so we can’t guarantee this.
We’re absolutely chuffed that our Claypaint was named best UK paint 2025, topping the list in Good Housekeeping’s expert review. And for the cherry on top, we were also included in Livingetc’s list of best paint brands too!
Compiled by professional decorators and serial redecorators, they said: “When we’re talking about eco paints, Earthborn is my easy go-to.”
It’s one thing for experts to rate us highly, but nothing makes us happier than hearing from real life Earthborn fans. Here’s what some of you said on Trustpilot:
“Ever since I found Earthborn I can’t buy any other paint. I’ve been using them for well over 15 years and love the colours, the lack of smell and the ease of using them is a fab painting experience.”
“Both the paint and the service are excellent. I bought their Silicate Masonry paint in Suffolk to paint the exterior of my house. The paint quality is superb and the customer service team went above and beyond to get the paint to me on time.”
Want to see the full roundup?
You can read Good Housekeeping’s best paints in the UK 2025 right here. (Spoiler alert: we’re at the top).
Or the Livingetc roundup here.
Curious to see why everyone’s raving about Claypaint? Try it for yourself with a sample pot and discover just how easy beautiful, eco conscious decorating can be.
