What makes Claypaint different?
9th July 2018
Earthborn Claypaint is a unique paint with unique qualities. But what makes it so special?
Eco friendly paint
The first thing most people notice when they open a tin of Claypaint is that it has little or no smell, so there’s no need to move out of a room after painting. Claypaint is free from oils, acrylics and vinyl and carries the independently accredited Ecolabel. It’s virtually VOC free too.
Careful ingredient selection means we avoid known allergens making it suitable for use in babies or children’s rooms (it’s even safe on toys and furniture) and many allergy and asthma sufferers experience benefits with using Claypaint too.*
Great coverage and a light enhancing finish
Earthborn Claypaint is available in 72 beautiful shades, from soft neutrals to bold, rich tones – proving that eco paint colours needn’t be limited. The luxuriously thick, creamy consistency and high clay solids means it covers exceptionally well, even over dark colours, and often only one coat is needed. With a distinctive, ultra flat matt finish unique to Claypaint, it softens and enhances the light in your room.
Being highly breathable, Claypaint is especially suitable for use on lime plaster, in older properties and buildings that may have suffered from damp problems. Unlike many conventional emulsions, it doesn’t seal the walls but instead lets air and water vapour flow freely through its surface, reducing the likelihood of moisture build up. Trapped moisture can cause paint to bubble, peel and eventually blow completely and can also lead to much bigger problems within the fabric of the building itself. Claypaint however allows the walls to breathe.
To find out more about why breathability is so important, click here.
A healthier environment
The moisture absorbing qualities of Claypaint help to regulate the humidity in a room, thus reducing condensation, mould and mildew and making for a healthier, more comfortable living environment.
Its high clay content helps destroy airborne odours and contaminants and emits negative ions. Higher ambient levels of negative ions are widely accepted as being beneficial to health and wellbeing, especially for allergy and asthma sufferers. The super powers of clay also minimises static electricity build up, so reducing dust and allergens.
*It is never possible to guarantee that an individual will not have a reaction to a particular product or ingredient. For this reason, we recommend potential users test the product first; samples of most of our Claypaint are available here.