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You’ll need to use either Silicate Primer or Bonding Primer before applying our Silicate Masonry Paint.

Silicate Primer

For bare porous unpainted masonry substrates such as lime plaster, stone, pebbledash & concrete.

100ml Tin


2.5l Tin


5l Tin


Find out more

Bonding Primer

For masonry substrates with previous masonry paint application.

2.5l Tin


5l Tin


Find out more

Click here for decorating advice|Please allow 2 - 3 days for online delivery

Lifestyle vs Claypaint : What’s the difference?

20th September 2023

Lifestyle and Claypaint

As proud stockists of Earthborn, you play a vital role in offering customers the best advice when it comes to choosing the correct paint finish. Within the Earthborn range, we have two options for walls and ceilings: Earthborn Claypaint and Earthborn Lifestyle. In this blog, we’ll explore the distinctive features and benefits of both ranges, equipping you with valuable insights to assist your customers in making informed choices for their projects.

With all the different paint finishes available to offer to your customers, sometimes it’s hard to tell the difference between certain products like what makes our Claypaint different from our Lifestyle range.

Choosing between Earthborn Lifestyle paint and Earthborn Claypaint ultimately depends on the specific needs and preferences of the customer and what type of project they are working on. Both paints offer exceptional benefits, including low environmental impact, a wide range of colours and unique formulations.


Let’s start with our Lifestyle emulsion, this is the most durable paint in our range as it’s easy to clean and long lasting. A few key points to keep in mind when speaking to customers:

  • Easy to clean – no more stains and smudges. Lifestyle is a washable paint, meaning you can wipe away spills and marks effortlessly.
  • Durable and long lasting – Lifestyle is built to withstand the wear and tear of busy family life, making it an investment that pays off.
  • Pet friendly – perfect for households with furry friends as it resists mucky paws and is designed to endure playful pets.
  • Child Safe and environmentally friendly – Lifestyle is virtually VOC free and environmentally friendly, ensuring a healthy living environment for your family and pets.
  • Low sheen finish – Lifestyle has a 17% sheen finish, but as you can see from the large swatch on our colour cards, it really is quite matt.


Moving onto Claypaint, this is the most luxurious ultra matt emulsion in our range. A few key points to keep in mind when speaking to customers:

  • Highly breathable – Its highly breathable formulation is also free from oils and acrylics so is ideal for use over lime plaster, but can also be used on standard plaster and previously painted surfaces.
  • Coverage – its great coverage power makes it easy to apply and usually means less coats are needed compared to conventional emulsions.
  • Child safe and environmentally friendly – virtually VOC free and environmentally friendly, ideal for all the family.
  • Ultra matt finish – A 2.6% sheen level means it has a distinctive, ultra matt finish.
  • Pair with Wall Glaze – you can finish with a diluted coat of Earthborn Wall Glaze to create a more durable finish.


Whether your customers are looking to refresh a modern space or restore a historic property, Earthborn can help.

If you have any questions please give us a call on 01928 734 171 or email us at