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Taking the trend for craft to the next level, this trend suits the thirtysomething entrepreneur, who is most likely developing their own clothing collection or accessories from the attic whilst juggling a day job to boot. Homely yet highly skilled, this is where Radio 4 meets Richard Branson. Hero colours include Riding Hood and Fruit Salad which are warming and friendly, offset against a backdrop of vintage button tins, wicker baskets, carefully curated fabric remnants, garden twine, teapigs, and of course Sunday rain.

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