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Colour of the year - Lily Lily Rose|Please allow 3-5 working days for delivery.

Do Earthborn paints contain Titanium Dioxide (TiO ₂)?

Titanium dioxide is the ingredient that makes white paint ‘white’ and gives it its brightness. As well as being a common ingredient in paint, it is also used to make toothpaste, sunscreen, ceramics, paper, plastic and many other everyday products. You can find out more about titanium dioxide in this blogpost.

At Earthborn we use small amounts of titanium dioxide in some of our paint colours; we simply wouldn’t achieve the coverage and stability of certain shades without it. However, in line with our strict environmental standards and EU Ecolabel accreditation, we use far less than most conventional paints and only use responsibly sourced titanium dioxide. This is one reason why our Claypaint colour White Clay has a creamier, warmer look than the usual ‘pure brilliant white’ of many trade paints.

In addition to this, some Earthborn Claypaint colours are also completely free from titanium dioxide. These colours are:

Bobble Hat



Flower Pot




Hobby Wood


Humpty Dumpty

Lady Bug


Muddy Boots

Rocky Horse

Toy Soldier



There are also four special colours in our Claypaint palette that are not only free from titanium dioxide but don’t contain any colourant either, as these are formulated directly from naturally occurring clays. These are Marbles, Humpty Dumpty, Freckle & Flower Pot.

Our Classic Range colour cards, which are painted with real Claypaint, highlight which Earthborn paint colours are free from titanium dioxide and colourants. Why not order one for free here?