Boutique hotel attracts Cheltenham racegoers

The refurbishment of a Grade II listed townhouse hotel in Cheltenham was completed just in time for the town’s major annual race festival.


No. 38 The Park is run by local hospitality group The Lucky Onion, which belongs to Sam and Georgie Pearman and Superdry founder Julian Dunkerton. Its sumptuous, boutique hotel style was designed by Georgie and features bold paint colour choices which set the scene for a perfect marriage between new design and conservation.

Georgie said: “I wanted to emphasise the building’s Georgian heritage while creating a luxurious, contemporary feel. We opted for Earthborn’s Claypaint because it is ideal for lime plaster. It is exceptionally breathable, easy to apply and has an outstanding colour range that is perfect for conservation work. I am delighted with the combinations we have achieved using deep and earthy tones alongside light and airy colours.”

The hotel underwent major refurbishment within a few months as the owners were keen to launch before the Cheltenham Festival. All the walls in the original part of the building were stripped and replastered with lime plaster.

Rod Jenner, Director of Dowdeswell Estates Building Contractors said: “Earthborn Claypaint dries very quickly, which was useful considering the timescales on this project. And the paint gives off no odours or harmful emissions, so we were happy for guests to occupy rooms within days of painting. Our painters had not used Claypaint before but they found it covered exceptionally well compared to the leading brands.”

Bryan Roe, Sales Manager at Earthborn stockist Bailey Paints, said: “Claypaint is microporous, which means it will allow the interior walls to breathe and it can also deal with the alkalinity of fully dried lime. It has a lot of body, giving excellent covering power and its colour range sits equally well in period properties or modern grand designs.”

For further information visit:

Read More

Big down arrow

Trade Case Studies

View All